
WELCOME TO APPLIED PLANNING
WHY USE US?
Applied Planning is a practice of Chartered Town Planning Consultants and is regulated by the Royal Town Planning Institute.
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We are based in Birmingham and operate throughout much of England and Wales. The practice offers a blend of enthusiasm and experience with the emphasis on the application of sound planning principles.
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Town Planning is never a static science and we are adapt in formulating planning strategies and providing a robust and defensible approach to achieving planning and development solutions.
Based on our experience in delivering results to both private and public sector clients we aim to provide a professional and cost effective service which is responsive to client’s needs.


ABOUT PAUL
Paul Instone BSc (Hons) DipTP MRTPI

Paul Instone has worked for a number of major consultancies and has extensive experience in project managing, preparing and submitting major planning applications.
He is experienced in preparing robust, technical evidence based documents and has prepared retail, housing and employment studies on behalf of local authorities.
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He has also acted on behalf of a number of private sector clients on a range of development projects including the preparation of retail impact assessments for Sainsbury’s Supermarkets Limited in connection with their store expansion programme in the West Midlands. He has appeared as an Expert Witness at public inquiries.
SERVICES
We have extensive experience in:
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Coordinating, preparing, submitting and managing major and minor planning applications on behalf of clients.
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Collation, analysis, interpretation and presentation of data and where necessary the ability to manage the inputs from other professionals.
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Maintaining working relationships with local planning authorities to ensure that, as far as possible, applications are determined quickly and efficiently and that success rates are maximised.


APPEALS & EXPERT
EVIDENCE
We have wide ranging experience in undertaking all types of planning appeals and providing expert evidence at planning inquiries and Examinations in Public for public and private sector clients on a diverse range of topic areas including retail, strategic development, agricultural workers dwellings, Extra Care developments and Certificates of Lawfulness.
​Our skills include:
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Submitting and coordinating appeals.
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Project managing and coordinating consultants.
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Preparing proofs of evidence, Statements of Common Ground and rebuttal statements.
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Providing Expert Witness evidence at inquiry.

APPEALS & EXPERT
EVIDENCE
We are experienced in promoting client’s interests through engagement in the development plan system, including:
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Promoting sites through monitoring emerging development plans and submitting representations on behalf of a wide range of clients.
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Submitting representations based on robust technical analysis by interpreting and, when necessary challenging, the local authority’s evidence base.
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Appearing as Expert Witness at Examinations in Public on behalf of private and public sector clients.


RETAIL
PLANNING
We specialise in retail planning and our skills include:
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Preparing technical evidence base documents for local planning authorities to underpin the formulation of planning policy.
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Providing technical retail planning advice to local planning authorities to assist in the determination of retail planning applications.
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Supporting planning authorities as a retail Expert Witness at Examinations in Public and planning inquiries.
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Preparing retail impact assessments and sequential tests in support of major retail planning applications.

RETAIL
PLANNING
PROJECTS
IMPERIAL RETAIL PARK, LICHFIELD
Applied Planning were appointed by Hortons' Estate Limited to undertake all retail planning work for this out-of-centre retail park, from gaining the planning permission as well as varying the planning permission to accommodate the commercial requirements of Pure Gym and B&M Homestore.
IMPERIAL RETAIL PARK, LICHFIELD
STEVENAGE BOROUGH COUNCIL
Applied Planning have acted for Stevenage Borough Council for in excess of 5 years preparing the Council’s retail evidence base study, providing support at the Examination in Public on retail matters and providing technical retail planning advice to assist in the determination of retail planning applications.
STEVENAGE BOROUGH COUNCIL
Applied Planning were appointed by Hortons' Estate Limited to undertake all retail planning work for this out-of-centre retail park, from gaining the planning permission as well as subsequent applications to re-configure the estate and secure additional tenants.
CONTACT
For any enquiries or questions please get in touch.